MEET THE MAKER
LOVE OUR COMMUNITY
Iris Saar Isaacs – InSync
WHAT INSPIRED YOU TO START YOUR BRAND?
The inspiration behind inSync design really came from wanting to bring more creativity and individuality into women’s fashion. I was tired of seeing the same predictable, mass-produced jewellery everywhere. I wanted something that I genuinely loved—pieces that not only stand out but also make a statement all on their own.
I set out to create jewellery that fuses artistic flair with real comfort. I wanted each piece to be visually striking, yet lightweight, durable, hypoallergenic, and super comfortable to wear—things I needed myself. It was about making wearable art that could easily be part of everyday life. Interestingly, inSync began quite spontaneously. It was actually inspired by my then 3-year-old daughter’s scribbles, and what was meant to be just a one-off project to make a little extra money for Christmas ended up taking off. The first collection of colourful, scribbly brooches sold really well, and before I knew it, I was hooked! Now, I’m gearing up to celebrate our 18th anniversary this November. It’s amazing to look back and see how far we’ve come!
WHAT BRINGS YOU THE GREATEST JOY IN WHAT YOU DO?
The connection people make with my jewellery—when a piece I’ve created becomes part of someone’s story, almost like an extension of their personality. It’s an amazing feeling to know that something I’ve designed doesn’t just add beauty to someone’s life but also helps them express themselves in a unique, meaningful way.
I get so much joy from hearing from customers who say that wearing inSync jewellery makes them feel special, confident, and noticed. When someone tells me that a piece has become their “go-to” favourite, or that they keep getting compliments on it, it makes all the challenges of designing and creating completely worthwhile.
On a different level, I find a lot of joy in the creative process itself.
WHY IS PRODUCING LOCALLY SO CRUCIAL TO YOUR ETHOS AS A BRAND?
Producing locally is really at the core of inSync design’s identity because it represents everything we stand for—quality, sustainability, and community. By keeping production here in Australia, I can ensure that each piece is crafted with real care and attention to detail. It means I can stay closely involved in every part of the process, keeping everything nimble and true to my vision, and making sure quality is never compromised.
Another big reason local production is so important is that it helps us reduce our environmental footprint. By working close to home, we cut down on the carbon emissions that come with long-distance shipping.
Being local also gives me the freedom to experiment hands-on with new materials and techniques, getting almost immediate results, which is really exciting.
HOW DO YOU NAVIGATE THE UPS AND DOWNS OF RUNNING YOUR OWN BUSINESS?
Navigating the ups and downs of running my business really comes down to keeping perspective, staying resilient, and staying connected to why I started in the first place. There are always going to be challenges—things like unexpected delays, market changes, or creative blocks—but I’ve learned to see those moments as opportunities for growth rather than setbacks. It helps keep me grounded.
A big part of how I get through tough times is by staying true to inSync’s core values—creativity, quality, and sustainability. These values are like my guideposts; they help me make decisions that align with the brand’s vision, especially when things get tricky. I remind myself that this business started from my love of design and my desire to share something meaningful, and that keeps me going, even when things aren’t perfect.
Another important thing for me is building and leaning on a strong community. I’ve been lucky to form great relationships.
Finally, I make it a priority to balance all the hard work with some moments of reflection. I try to step back every now and then, celebrate the small wins, and just enjoy the creative process itself.
WHAT BIT OF ADVICE WOULD YOU SHARE TO HELP BUSINESSES GROW IN DIFFICULT TIMES?
In tough times, the best advice I can give for helping a business grow is to stay adaptable without losing sight of your core values.
Challenges are always going to be part of the journey, but how you respond makes all the difference. Some of the things I focus on are being adaptable and innovative, leaning into your strengths, staying positive and persistent, continue to learn and trust your instincts!
WHAT DOES THE NEXT YEAR HAVE IN STORE FOR THE BUSINESS? WHAT’S YOUR MAJOR FOCUS?
In the coming year, I will continue the same path focusing on expanding our product range, boosting brand awareness and deepening customer engagement.
All of these initiatives work towards our ultimate goal: positioning inSync design as a leader in creative, wearable art. I want to continue empowering women who value style, comfort, and individuality, while championing timeless design and responsible craftsmanship.
