WORKING LUNCH WITH ROS
MONTANA LOWER- INBLUEM
Byron Bay earth goddess, model and founder of INBLUEM skincare, Montana Lower, is celebrating her brand’s fourth anniversary with a plate of dahl for lunch.
But it’s not quite dahl as you know it. Lower makes hers with turmeric and rice along with “beautiful grounding herbs to align with ayurvedic practices” (based on the notion that each person has certain life forces and everything in the universe is connected).
“For me, dahl is like reigniting your digestive fibre,” Lower tells Australian Life. “I basically cook a big pot at the beginning of the week and I just munch on it every day.”
Montana Lower’s mindfulness and self-care is blooming. She’s most often seen dreamily cavorting across social media screens to promote INBLUEM with 227,000 lnstagram followers in her wake.
The INBLUEM collection ofsustainable beauty products includes everything from Hydrosoul – cleansing and toning mist – to Kakadu Plum radiance serum. There’s also a range of “consciously created” flower strewn T-shirts, totes and caps designed in collaboration with artist, Tess Gunnery.
Consider that INBLUEM is not so much a brand, as a cult, dedicated to reaping the fruits of the earth in the name of natural beauty.
INBLUEM’s catalyst was Lower’s pregnancy and her determination to use only natural products on her skin.
However, she was “alarmed” to discover that even some plant-based brands were still filled with chemicals.
With her background in Fair Trade practices, she started researching the use of plant extracts directly onto the skin and was impressed with the results. When her first batch of 50 bottles was an instant sell out, she knew she was onto something.
“From seed to skin, I’ve worked to minimise the impact on our planet by only using pure, potent and locally sourced ingredients while tracing the supply chain to ensure ethical and sustainable harvest practices throughout our product line,” she explains.
Lower is joined in the business with her brother, Cooper – “the yin to my yang” and says that aligning with a business partner who shares the same values is crucial.
With the brand’sfour-year anniversary now in play, the goal is to spread the word about INBLUEM to overseas markets.
“So many of Australia’s plant species have been lost,” Lower points out. ”This is a way of connecting with the land to remind everyone that with its indigenous wisdom our country has so much to offer.”
