Sarah Todd – Master & Chef – July Cover

Sarah Todd is a Master and Chef. Discovered on the iconic Masterchef TV show, this hard-working, passionate and engaging entrepreneur has used her fame and popularity to grow her Aussie made credentials. Despite travelling the world showcasing her culinary talents, this businesswoman has partnered with her brother to create “Hot Toddy” – a range of spicy sauces to go with any meal.

Move over Nigella Lawson, Australia has its own beautiful foodie celebrity in Sarah Todd. The former Masterchef finalist, chef, restaurateur, television personality, brand ambassador, and co-creator of the Hot Toddy Sauce range, is turning up the heat on Australia’s tastebuds.

Of course, as with Nigella, there’s so much more to Sarah Todd than merely looking like a goddess and possessing a magnetic personality.

The single mother, originally from a small town in Mackay in Queensland, is one of the most hardworking in her industry with an unwavering dedication to perfection in everything that she does.

She’s chatting to ‘Australian Life’ this morning as she prepares to fly out to Uluru for a visit that includes up for a fine dining experience at Tali Wiru in the desert – the only outdoor restaurant to receive a chef’s hat.

Her 503,000 Instagram followers will admire her adventures as she rides around the desert on a Segway, takes a chopper flight and tours the celebrated Field Of Light. With images that will no doubt travel around the world to promote Australia, Sarah Todd is pure tourism gold.

It’s her authenticity that filters right through the camera lens and can only have come from a childhood spent in Outback Australia where she lived a tomboy life.

However, her celebrity status was forged when she was a Masterchef finalist in 2014 – an experience that she acknowledges was anything but a cake-walk.

“I think we all see that Masterchef is a pretty amazing media platform but you really have to work hard and to get anywhere you have to put your head down again once you leave,” she says.

“I didn’t go on Masterchef to get on TV. I wanted to be a serious chef and work in restaurants. I wanted to own them,” she says.

During her time on the show, she “took the most away” from her interactions with former judge, George Calombaris, who was ‘Australian Life’ front cover in January.

“I was so inspired by what he had done to set up this mini empire of restaurants,” she says. “That’s what I want to do as well.

“George has been a great mentor to me and we later ended up working together on another TV show, Hungry where we went around Melbourne, exploring restaurants and food cultures.”

READ GEORGE'S STORY

I didn’t go on Masterchef to get on
TV. I wanted to be a serious chef
and work in restaurants. I wanted
to own them… George has been a
great mentor to me…

Melbourne’s never-ending COVID lockdown gave Todd the opportunity to hyper-focus on a new project – The Hot Toddy sauce collection that she co-created with her brother, Matt, a miner.

“It’s something that I’ve wanted to do for a very long time,” she says. “The range is inspired by the flavours of the world but it’s all made in Queensland with Australian ingredients.”

But most importantly, it’s all natural and preservative free. The range includes Kashmiri Tomato; Sweet Chilli; 7-Spice Sriracha and Birdseye Chilli. Each one has a unique flavour profile which can be utilised for everything from spicing up a humble barbecued sausage to making a base for pork spare ribs.

Straight after Masterchef though, she did some time at St Crispin restaurant in Collingwood which has since closed.

“I feel that working at St Crispin helped me to develop my own cooking style. I discovered the Modern Australian techniques with beautiful flavours that came through all the dishes. I think that’s what inspired me to build on my classic techniques honed at Le Cordon Bleu in London,” she explains.

Todd describes herself as “oblivious” to her surroundings, even when working in a busy restaurant kitchen.

“I do have a strange personality where I’m able to hyper-focus on a task with an incredible determination to succeed at it,” she admits.

“It’s part of wanting to get ahead in this industry and being able to learn everything I need to be good at my craft.”

It’s something that I’ve wanted to do for a very long time. The [Hot Toddy] range is inspired by the flavours of the world but it’s all made in Queensland with Australian ingredients.

For those who love heat, the hottest sauce of all is the Ghost Chilli crafted with the famous bhut jolokia ‘ghost’ chillies, grown in New South Wales. It should come with a warning.

The siblings also designed the bottles with the entire process stretching out over nearly two and a half years to take to market.

Eventually they hope to have a larger team around them, so they can just concentrate on creating some extraordinary flavours.

The entire process has been a crash learning course on how to start a business. So, does Todd have any advice for others starting out with their own brand?

“I think the most important thing is to be realistic about the goals you set and their timing because everything is going to take far longer than you ever thought was possible,” she explains.

“Also, be mindful of the fact that everyone is working their butts off and they probably all have dramas going on behind the scenes. So, my advice is just to be kind. Run your own race, focus on what you’re doing and don’t get distracted by others because there really is room for all of us.”

I think the most important thing is to be realistic about the goals you set and their timing because everything is going to take far longer than you ever thought was possible.

“He jumped in on the recipes too as he just loves condiments and he is a total perfectionist,” she says. “So, we threw everything that we had at it.”

One of their first major retailers was Harris Farm Markets, along with Romeo’s Food Halls, followed by large grocers right around Australia.

However, like most Aussie start-ups, Hot Toddy Sauces has not been without its challenges.

“There’s so many setbacks when it comes to creating and making products and they’re still happening to this day,” Todd says. “We just had a distributor pull out in South Australia, so my brother and I had to take it around everywhere ourselves.”

“We’re bootstrapping this business, putting our hearts and souls into it because we want it to be a big success. And we’ve really pushed ourselves to understand every element of it.”

Finally, she believes that you have to fall in love with your own product to stop yourself “throwing it out the window” and quitting. “If you build up that personal strength, you can get through anything.”

Sarah Todd does have a secret weapon, when it comes to bringing her back to earth. Her 13-year-old son, Phoenix. He’s willing to try most foods but he just likes to eat simply. Todd’s Instagram followers may recall a Phoenix cameo, when he was with his mother at an exotic ice cream tasting. She was thrilled with the intense fruit flavours but all he wanted was a simple bowl of vanilla ice cream.

“Phoenix is such a trouper, I love it,” she says. “We recently went to the Noosa Food Festival and I searched for the simplest place to have dinner.

He ordered a steak and it arrived with some gravy, a dollop of mashed potato on the side and some broccolini. Phoenix let out a sigh as he was cutting into it. He said he just wished restaurants wouldn’t keep trying to “fancy it up”.

As a Mum and businesswoman, Sarah Todd is the rarest combination of real and fancy.

SEE ALL OF SARAH'S RECIPES