You only have to look at the ‘fresh face’ of Amelia Goff to appreciate the success of her Aussie made skincare brand. The budding entrepreneur has used her years in the beauty industry to help grow her business from the ground up.

But what about the cost of living crisis and trying to make ends meet? Well, Amelia has that covered too with an affordable range. She is putting the “care” back into skin care.

What was your inspiration for starting Fresh Face Skin?

I’ve always been intrigued with skincare, ever since my first job as a pharmacy assistant at 16 years old! After following my heart and studying beauty, then working within the beauty, aesthetics industry for 6 years, I developed Fresh Face Skin. I felt there was a lack of 100% natural, toxic-free skincare, that was simple to use & afordable, so I took the leap and created my own range!

Often, my clients were overwhelmed when it came to start on skincare, and struggled to aford to repurchase their products when they ran out, which saw any positive skin results interrupted by periods where they weren’t consistent with their skincare routine.

I wanted to create a skincare range that used the power of nature, without hidden toxins, that was results driven, while being sustainable for the customer – meaning skin results were long term.

When I first launched Fresh Face Skin, we had our 3 ‘treatment’ products – which work as a serum and moisturiser in one – making Fresh Face Skin stand out for its innovation. We now have 14 products.

Tell us a little bit about the product range?

I like to say that Fresh Face Skin is a product of the people!

I started the range, from direct client feedback and the observations that I made from working within the beauty & skin industry.

Over the past 7 years, the conversations that we have had with our customers, we have put into action; ensuring that we continue to provide the products that they need and that create real, long term skin results.

Our natural ingredients are derived from fruit that allow us to improve the skins ability to protect itself, while increasing moisture levels and providing long term skin health.

What is uniquely “Aussie” about your products?

Fresh Face Skin is designed by an Australian, for Australian skin, exposed to Australian climates.

I have treated skin for over 12 years and created my own range to improve the common Australian skin concerns I often saw which included congestion pigmentation, redness, dryness and skin sensitivity that is often compromised due to our harsh environment.

My products contain the ingredients needed, to protect the skin from all harsh environmental factors, including the impact of Australia’s UV rays.

Why is Australian made important to your business?

Because supporting fellow Australian small businesses keeps Aussies in jobs!

Our country is full of talented, smart, innovative business owners that have the same passion for their business that I do.

When you support Australian small businesses, you support a dream and you allow our country to maintain its independence.

My manufacturer, formulator, website designer, brand designer & marketing manager are all Australian small businesses. Fresh Face Skin is proudly Australian made and owned and this will always be of the upmost importance to me.

What are you short and long terms goals for Fresh Face Skin?

Short term goals are to continue to make a mark in the Australian market of skincare.

Skincare is saturated, so continuing to build on our brand awareness and trust within Australia is a continuous goal and one we are determined to succeed in!

Long term, I see Fresh Face Skin internationally trusted, as a results driven skincare range that uses 100% natural and toxic free ingredients and is a ordable.

I see us expanding our platforms and reach when it comes to the way that we personally support our customers on their skin journey by ensuring that we continue to educate our customers about their skin and how to look after it.

What best sums up the skills you bring to running a business?

I’m an innovator and I love a challenge.

I don’t let fear overrun me and I go with my intuition.

I genuinely want people to feel confident wearing the skin they’re in and I let this drive me in every, single business decision that I make.

I am blessed to be able to do what I love.